Bullet Marketing Communications

Creating a national event to answer a specific marketing objective

Toyota Motor Corporation Australia

In 2000 Bullet identified an opportunity for Toyota to gain a position and a foundation on which to build their environmental credentials and promote their environmental initiatives.

The result was a partnership with Planet Ark’s National Tree Day. Now one of Australia’s largest community participation events, National Tree Day has grown beyond expectations, with over 10 million trees planted.

Toyota’s role in National Tree Day reflets its efforts to support both the environment and local communities through an event that has both a direct environmental impact and the capacity to influence attitudes.

As project managers on behalf of Toyota, Bullet works with Planet Ark, Toyota Dealers, media, local councils, conservation groups and celebrities. Bullet also operates as Toyota’s Dealer Support Team, working closely with the Toyota Dealer network and supporting their efforts at a grass roots level.

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Now one of Australia’s largest community participation events, National Tree Day has grown beyond expectations, with over 10 million trees planted.