Bullet Marketing Communications

This is a way of giving something back to country music fans and rural people who have supported the Toyota brand and vehicles for many years.

For two weeks every January, Bullet sets up shop in Tamworth and manages the following events for Toyota:

Toyota Country Theatre - a mini-festival of major concerts, free entertainment, give-aways, promotions, 4 wheel drive demonstrations and displays Bullet stages and manages the events and creates all the leverage, signage, collateral and promotional campaigns to ensure that the maximum number of Tamworth visitors attend and interact with Toyota
Toyota Starmaker Having continuously been sponsored for 15 years, this year-long talent quest seeks to find emerging country music stars. The Final and Grand Final are held during the Festival and Bullet manages appearances and promotions with the winner for the ensuing year to benefit Toyota and its Dealers.
Lee Kernaghan concert. In 2007 Bullet staged the first of what has become an iconic event at the yearly Tamworth Festival. The huge free concert attracts up to 16,000 people who assemble in Bicentennial Park to enjoy the top class entertainment and donate to those other country folk who are 'doing it tough' due to drought, floods or economic hardship. Over the years almost $100,000 has been raised for rural people, and communities.
Toyota Cavalcade - This major event sees cars and floats parading through the centre of Tamworth on the final Saturday morning. Bullet works closely with the local council to organise vehicles and logistics for the event.

...Bullet's strategy with Toyota has been to 'own' its major events.