
In particular we have revolutionised the way Toyota launches new vehicles to its dealer network.
Where once a dealer or customer would attend a launch and walk away with a few kilos of hard copy presentation folders, brochures, specification sheets, introductory videos and TVC’s, Bullet has been able to condense everything down onto a single interactive disc. This electronic solution to an age-old problem ensures that all key information from every operating division including Marketing, Sales, Training, Service, Merchandising etc is utilised and shared with their audiences in a single, co-ordinated, creative and integrated way. It not only saves items from being misplaced, it saves time, ensures greater dealer involvement and motivation and it also has an environmental benefit in that less paper is used.
Operationally, we employ a unique, newly developed software program which not only allows a great amount of information to be digitally condensed and contained on one disc, it is also simple to change, delete, add-in or re-arrange the data and elements cost-effectively so that individual discs can be personalised to specific targets, organisations, sales people, regions or models.
This electronic solution to an age-old problem ensures that all key information is utilised and shared with their audiences in a single, co-ordinated, creative and integrated way.