Bullet Marketing Communications

New Government regulations, which came into effect in early 2007, mandated 'Euro 4' reduced limits of Nitrous Oxide emissions for all new large diesel trucks sold in Australia.

One of the technologies employed by truck manufacturers to achieve these new emission levels is SCR (Selective Catalytic Reduction). This requires the injection of a urea based liquid into the exhaust gases of a truck's engine during operation. Bullet's client, Tennant Limited established themselves as the pioneer supplier of this Urea liquid under the brand name NONOX. Tennant appointed Bullet to create a marketing strategy, design a logo, corporate image and campaign to launch NONOX to the transport trade and truck fleet operators. Eventually all vehicles will have to comply with these new emission rules and NONOX will become a very well known national brand.

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Tennant appointed Bullet to create a marketing strategy, design a logo, corporate image and campaign to launch NONOX...